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PR 101 – My Weekly Rant Two – Television Ads are less and less effective, so...
Numerous research studies have found most people just don’t believe television advertising. The average viewer is most likely to make a run for the restroom than sit and watch the latest Madison Avenue...
View ArticlePR 101 – Lesson 45 – So you need more reasons to convince your boss or client...
Okay, social media scares many C-suite people. That’s no surprise. Because if you are honest when you present, you should make them realize that using social media means acknowledging they don’t have...
View ArticlePR 101 – Weekly Rant #5 – What’s up with the Microsoft Windows 7 Commercials?
If you have been reading my blog, you know I am no fan of Microsoft’s marketing. The Redmond, Wash.-based company’s efforts come way too close to the line between truth and fabrication for my taste....
View ArticlePR 101 Daily Rant #7 So Lets Talk About Royal Caribbean’s Decision to Go Back...
I have been watching the debate over Royal Caribbean’s cruise lines decision to continue to cruise to its private beach. I have been thinking about what I would tell the company’s leaders if I was the...
View ArticlePR 101 – Weekly Rant #15 March 31, 2010 High Pressure Marketing Is Not What...
I was going through one of my wife’s and my email inboxes the other day. It struck me that I was deleting a lot of messages from legitimate retailers. Why was I doing that? Because they send a lot –...
View ArticlePR 101 – Lesson 59 – Why do some companies try to scare me into buying their...
Why it is every time I turn on the television or listen to the radio, some company is trying to scare me into buying their product? Instead of touting the benefits of their offering, they tell me I...
View ArticlePR 101 Weekly Rant #24 I am tired of marketers being lazy
I don’t watch a lot of television, but when I do, I pay close attention to the advertisements. As a marketer, I like to see what major companies are doing to drum up business. Granted, I think social...
View ArticlePR 101 Lesson #64 Just a reminder that because of the Internet, it is a lot...
Sunday night my local television news station teased story about the things people should not post on Facebook. The basis of the piece was how dangerous it is to post certain information on the site....
View ArticlePR 101 Lesson #68 We Boomers can be hard to reach
A.C. Neilsen has discovered that marketers are not going after we Boomers. Apparently, those marketing types assume we’re just quietly strolling around on our walkers from the shuffleboard court to a...
View ArticleWhy Executives HATE Social Media – Part Two
This is part two of social media firm DemingHill’s blog on why executives hate social media. For more information on DemingHill, click on their name. It’s high time that a C-level individual engaged in...
View ArticlePR 101 Lesson #71 Oddly, universities are just now adopting social media methods
It surprised me to find out our institutions of a higher learning are just now diving into the social media pool. It’s true that social media as a separate marketing method is only about...
View ArticlePR 101 – Lesson 76 It’s the advertising political season – oh joy!
I don’t know what’s going on in your state, but in Wisconsin, it’s election time. Since we Badgers are purple most of the time, every political party from the Greens to Tea Party wants to talk to us....
View ArticlePR 101 Weekly Rant #34 I hate clichés
So, I am watching television the other night. A commercial pops up for the Chrysler minivan. One of the lines the narrator says is that the van is “the mother of all minivans.” That makes me sit up and...
View ArticlePR 101 Lesson #83 Social media campaign planning
As most of you no doubt know, social media is a whole new way of marketing. As a friend said, it is the industrial revolution of the 21st century. Social media is beginning to pull even, and I think...
View ArticlePR 101 Weekly Rant #38 Shortsighted people too often create marketing campaigns
I often find myself scratching my head when I watch television advertising or check a print media ad. I sometimes do the same thing when I look at social media campaigns. My wife and I sometimes play a...
View ArticlePR 101 Weekly Rant #40 Many people still don’t seem to get social media
At this holiday season, the Cole household is being inundated with holiday ads. They come in all forms: emails, web ads, fliers, newspapers, and direct mail. No matter what the source, all of the...
View ArticlePR 101 Lesson #87 Maybe any mention on the web is a good mention
I want to give a huge thanks to Heather Asiyanbi, a Milwaukee-area writer who generously has given her time to become my editor. I owe her a huge debt of gratitude for her work. A cherished belief of...
View ArticlePR 101 – Weekly Rant #41 Do people really buy products because a company...
So I was scratching my head, trying to decide what I was going to rant about. I am about to throw up my hands when I stumbled across a survey on personal products as I am going to a favorite website....
View ArticlePR 101 Weekly Rant #42 The best marketing people leave no fingerprints
This piece’s headline is my professional mantra. I operate in three complimentary, and often overlapping, areas: social media, public relations and marketing. It is my firm rule when working in any of...
View ArticlePR 101 Lesson #93 Micromarketing Is An Important Tool For Small Business
The other day I was on the receiving end of a very smart micro-marketing effort. It impressed me and I do this for a living, so not many campaigns do that. However, many small companies can learn to...
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